Thursday, 3 January 2019

Children & their Demands for Branded Things

Recently on one of my videos on parenting, I received question from a mother that said,
“Children know more about brand than parents.... because of the influence of the outside
world parents do not to teach them as many a times parents wear simple things through
out their lives but children need branded wares.... That is also other side of the coin...
Suggest how parents can deal with this situation.”

I think almost all the parents today are facing the same situation so wanted to share this
with you.

I believe children are attracted to what the world shows them, There is nothing wrong
with asking for the brands, the problem is when they do not value the money that is spent
for the same and when they are seeking the particular brand not for its inherent value or
goodness but for competing with their peers. A few things if followed in the house hold
right from beginning can bring some monetary discipline in children:
1. Never try to show that we can buy anything they ask for even when they are 2 years
old cute and they ask for not so expensive things. The awareness among parents has to
be right from the birth of the child. The child does not understand the cost or value, for
him it is just a fact that my parents can get me anything that i ask for. 
2. If children ask for something specific let them know that it will be given to them against
their next good results (Unless it is too expensive for you). This is to let them know that they
have to earn their luxuries just like the rest of us and for them the responsibility is studying
3. Ensure that whenever the children get money as gifts it is to be deposited with the parent
till at least they finish class 10th. The parents have to be accountable to gain the children's
trust by putting away the money in a separate envelope marked with the child's name and not
using it for any other purpose. Occasionally when the parents feel right the children can be
allowed to use the money out of their savings after discussing the need. 
4. Let children take up odd jobs around the house so that they can earn. This teaches them the
hard work that goes into earning each penny. Also if it is a regular job that the child takes up
like dusting every day etc, ensure that you deduct the day’s pay from their salary if they miss
out even one day. (Except when sick or out on school project )
5. After around the age of 10 take them with you for grocery and vegetable shopping and make
them calculate and pay for what is bought so they know how expensive it is to run a normal
household which they normally take for granted.
6. In this series then let them know the difference between necessities and luxuries. Tell them
your responsibility is to ensure that their needs are taken care of .For their wants, like the
brands. They have to earn and save.

So many other ways can be added to this depending upon the household members, income and the personality of the child. However it is very important that ONCE YOU SAY NO TO SOMETHING- STICK TO IT, even if they throw bad tantrums.  Remember children will demand, that is their nature, but if you keep giving them just to free yourself of their tantrums, they will never learn the value. Rather what they will learn is, the price of everything is a good tantrum.

Whatever you do, the keyword is CONSISTENCY. Eventually they learn.

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